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FPT Industrial Makes Another Concrete Gesture for Sustainability: Three Tons of Plastic Fished Out of the Seas of San Benedetto del Tronto
Fishing for Plastic - some examples of waste fished in San Benedetto del Tronto The project demonstrates the Brand's concrete commitment to the protection of the environment and adds to a series of activities aimed at promoting sustainability and local communities worldwide, such as Urban Forestry with which the company is committed to the birth of a new urban forest in the city of Turin, and "Yes, we Kenya" , which saw the donation of an irrigation system to the Jomo Kenyatta University of Agriculture and Technology in Nairobi with the aim of laying the foundations for sustainable agriculture in the Country. With the TechPro2 project, it supports the social sector by supporting an international training program aimed at young people from disadvantaged situations.But FPT Industrial's commitment does not stop there. The Brand has in fact sponsored Christian Holstad's work of art, "Consider yourself as a guest (Cornucopia)", which was presented at the Biennale, the International Art Exhibition in Venice. For the development of this site-specific installation, the artist was inspired by the constant news about the increasing pollution of the seas and oceans from all over the world and by the firsthand testimonies of the fishermen of San Benedetto del Tronto. As a symbol of their commitment, the fishermen gave Christian Holstad a fishing net, which the artist will use in his work of art. The installation is reminiscent of a cornucopia, an ancient symbol of luck and abundance, made entirely with plastic waste, which becomes the opportunity to reflect on the urgent need to tackle the issue of pollution of our seas. The classical meaning of this iconic image is thus distorted by the artist, acquiring an unprecedented negative sense of "excess", while the close relation between the artwork and water aims to clearly and immediately raise public awareness, literally "bringing to the surface" a topical problem rather than leaving it hidden in the depths of the sea.
The artist Christian Holstad with a fisherman from San Benedetto del Tronto FPT Industrial is a brand of CNH Industrial, dedicated to the design, production and sale of powertrains for on and off-road vehicles, marine and power generation applications. The company employs more than 8,000 people worldwide, in ten manufacturing plants and seven R&D Centres. The FPT Industrial sales network consists of 73 dealers and over 800 service centres in almost 100 countries. A wide product offering, including six engine ranges from 42 hp up to 1,006 hp, transmissions with maximum torque of 200 Nm up to 500 Nm, front and rear axles from 2 to 32 ton GAW (Gross Axle Weight). FPT Industrial offers the most complete Natural Gas engines line-up on the market for industrial applications, including engine ranges from 136 hp up to 460 hp. This extensive offer and a close focus on R&D activities make FPT Industrial a world leader in industrial powertrains.
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