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Color Confidence appoints Four Pees as strategic partner for the Benelux photo market

Four Pees gets access to key color accessories for sub-distribution in other regions

(PresseBox) (Gent, ) Four Pees, an international business partner providing marketing, sales and distribution services for production automation and color optimization solutions announces it has been appointed as strategic partner for Color Confidence in the Benelux. The company has been assigned the task to expand the reseller channel specifically in the pro-photo and prosumer photo markets and increase the overall Color Confidence awareness.

As part of the agreement Four Pees will also be able to sub-distribute specific color related products to its network of international resellers. This will allow the company to strengthen its position as a one-stop-distributor for automation and color optimization products.

As a leading value added distributor, Color Confidence supplies resellers with products that make their customers' images stand out from the crowd. Color Confidence offers the widest range of products and services from the world's leading manufacturers including PANTONE, X-Rite and NEC displays amongst many others, together with an own brand range of calibration and color management essentials for photographers, designers and anyone for whom color is important. What makes Color Confidence truly different is its expertise, experience and commitment to training, education and technical support.

"The Color Confidence product portfolio is a natural extension of our own products", says Tom Peire, founder and CEO of Four Pees. "The increased focus on the pro-photo and prosumer photo markets in the Benelux creates a synergy with the additional efforts we intended to put in that market anyway. We are also very happy that through this partnership we are able to offer our resellers some essential add-ons to the products we were already selling".

In the relatively short amount of time, since its incorporation, Four Pees has built up strong relations with resellers in different vertical markets in the Benelux and the rest of Europe. In 2010 the company expanded its team with some very experienced sales professionals. Koen Lesage, Sales Manager Central Europe at Four Pees will specifically take on the responsibility for the Color Confidence product portfolio in the Benelux market.

"Through Four Pees' extended experience in channel development and reseller management, we are confident that we will be able to grow our channel in the Benelux market", says Geoffrey Clements, Managing Director of Color Confidence/ TypeMaker Ltd. "With the right dedicated resources that Four Pees brings and the overall added value we have been offering our partners internationally for years, we are confident that we will be able to consolidate our place in the Benelux market."

About Color Confidence

Color Confidence is Europe's leading 'value added' distributor of products and services in the digital imaging markets. The company, which now includes Cherlyn Colour and grafipress in its group, works with the world's leading vendors of digital imaging solutions and offers the latest products and services backed by unrivalled technical know-how and industry expertise.

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Four Pees NV

Named after the four P's of marketing - product, price, place and promotion - Four Pees is an international business partner providing marketing, sales and distribution, as well as professional services for production automation and color optimization solutions.

Four Pees is worldwide distributor of ProofMaster, for color-accurate contract proofs and PrintFactory, a production suite for large format printing. Other represented brands include axaio software, Barbieri, callas software, CtrlPublishing, Elpical and ICS.

Four Pees was established in 2007 by Tom Peire and has quickly grown into a well-oiled sales and marketing organization for the Print and Publishing industry.

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