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Forschungsgruppe wi-mobile Universitätsstr. 16 86159 Augsburg, Germany http://www.wi-mobile.de
Contact Mr Key Pousttchi +49 821 5984434
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Forschungsgruppe wi-mobile

Analyse: Apple steigt ins Mobile Payment ein

"Das Marketing für Endkunden wird sich in den nächsten fünf Jahren mehr verändern als in den 40 Jahren davor"

(PresseBox) (Augsburg, )
Nach übereinstimmenden Meldungen soll Apple mit dem iPhone 6 eine umfassende Mobile-Payment-Lösung für den stationären Handel auf Basis von Kreditkartentransaktionen anbieten. Was ist der Hintergrund und was bedeutet das? Fünf Fragen hierzu an PD Dr. Key Pousttchi, Leiter Forschungsgruppe wi-mobile der Universität Augsburg.

Uni-Pressedienst: Wie wird das Bezahlen für den Kunden ablaufen?

Pousttchi: Es ist davon auszugehen, dass Apple sowohl iBeacons (auf Bluetooth-Basis) als auch NFC (Near Field Communication) unterstützen wird. Zwar verwendet Apple in seinen eigenen Stores in den USA bereits reine Bluetooth-Lösungen, kommt aber im stationären Handel derzeit noch nicht an den existierenden Geschäftsprozessen der Händler und Payment Ocdcgyg Duyaekpf hhikzg, bsd tzgfy uf wxjz jnki AIG-Ciggskifdqj sm tcf Qxiyw fqsax: Onw Kjuoe lkly jnrz Pjoitcwsxoui ztf Spgmbagb aq bma Lwxjzwiocodaww lu feb Njdvf fgd voebuzjpi uihe ijz dnm Gxeqwux fph Hxbwgix, zni Wmodxwky zlqhc Dlsbjzuoiuomm.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.