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Ms. Wei Chen is new Marketing Director at Firstextile
- Proven marketing and branding expert with long-term experience in the high-end fashion and lifestyle product industry joins Firstextile AG
- Management sees Ms. Chen as "a valuable asset to the company's continuing growth"
Firstextile AG (FT8) today announced the recruitment of Ms. Wei Chen as Marketing Director beginning from 1 March 2013. Wei Chen has more than ten years branding and marketing experience in the high-end fashion and lifestyle product industry. She worked in successive similar positions for various leading European luxury brands, including Louis Vuitton and Hermès.
Firstextile AG is the holding of the leading Chinese producer of high-end yarn-dyed fabrics and provider of fabrics and shirts designed for uniforms and of its own branded premium men's shirts. In her new role as Marketing Director, Wei Chen's responsibilities include the development and implementation of branding and marketing strategies across all of the company's various business lines to support the company's further growth. Wei Chen reports directly to Fred Yang, founder and CEO of Firstextile.
Maggie Wang, Management Board member and IR Officer of Firstextile, comments: "We are pleased to welcome Wei Chen to join us as an experienced and renowned branding and marketing expert. Her experience and proven ability is a valuable asset to the company's continuing growth, especially in our most profitable segment, the shirts segment, where we sell premium men's shirts under our own brands 'Firstextile' and 'Varpum'."
Prior to join Firstextile AG, Wei Chen's career highlights include four years as Regional Retail Marketing Manager for Louis Vuitton in Hong Kong, where she managed retail marketing activities in 14 Asian countries, two years as International Business Manager for Hermès in Paris and two years as COO of SHANG XIA, a Chinese Luxury brand established by Hermès, where she created the brand together with the CEO.
Ms. Wei Chen is holder of a MBA's degree from INSEAD (Institut Européen d'Administration des Affaire) and a Bachelor's degree from the Chinese Foreign Affairs University in Beijing. She is fluent in English, French and Mandarin and has experience working in both Europe and Greater China.
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