100 years of agricultural engineering in Feucht

The green forage harvesting specialist AGCO Feucht GmbH -previously FELLA-Werke GmbH -is preparing to celebrate special anniversaries for its FELLA, FENDT and Massey Ferguson brands in 2017 and 2018

(PresseBox) ( Feucht, )
The success story of  agricultural machines from Franconia began 100  years ago when Bayerische  Eggenfabrik  AG was founded in Feucht, near Nuremberg, where the headquarters of the  company –since rebranded  as AGCO Feucht GmbH in 2015 –remains today. The company is now the centre of excellence for green forage harvesting technology in the  AGCO Group, holding a  leading  position  in  the  demanding  forage  harvesting  technology  sector. Together  with  the  FELLA,  FENDT  and  Massey  Ferguson  brands,  AGCO  Feucht GmbH  will  begin  celebrating  these  brands'  anniversaries  in  September  2017  while  simultaneously looking forward to driving further specialisation in harvesting technology in the future.

Tradition, innovation and passion

As the First World War drew to an end, the demand for agricultural equipmentfrom the metalworking industry increased. Josef Hackl and Albert Löffler from Munich-based Isaria-Zählerwerke took advantage of this trend; in  1917  they  planned  to  expand  capacity  for  harrow  production.  This  culminated  in  the  official  foundation  of Bayerische Eggenfabrik AG in Feucht, near Nuremberg, in 1918.1932  saw  the  introduction  of  grass  mowers,  hay  tedders,  horse  rakes  and  reaper-binders  into  the  company portfolio. And when the first conditioner with tine rotor was awarded the bronze medal by the DLG, Germany found  itself  in  the  midst of  an  economic  boom. That  was  in  the  year  1953  and  farmers  across  Europe  were already  relying  on  the  outstanding  quality  of  the  agricultural  technology  produced  in  Bavaria.  In  1980,  the decision was made to specialise in green forage harvesting –and with great success.A great deal of passion, driven by the spirit of German engineering and, of course, employees who guarantee exceptional quality thanks to their expertise and eye for detail enabled a centre of excellence for green forage harvesting whose experience is second to none to be established over the course of a century in Feucht, near Nuremberg.

Three brands from a single source in good stead for the future

The  comprehensive  range  of  drum  and  disc  mowers,  tedders  and  rakes  has  gained  wide  recognition  under the  FELLA  brand  name,  representing  efficiency  and  reliability  in  green  forage  harvesting  worldwide.  Today, the  Feucht  location  also  develops  and  produces  green  forage  machines  for  the  FENDT  and  Massey Ferguson  brands.  The  AGCO  Group  is  continuing  on  a  firm  strategic  course  in  this  way,  with  the  aim  of establishing  the  premium  FENDT  brand  and  the  strongly  internationally  networked  Massey  Ferguson  brand as full-line suppliers. The range offered by the brand trio made up of FELLA, FENDT and Massey Ferguson will thus be able to meet all the strict requirements of their international clientele even more effectively in the future,  as  well  as  opening  up  new  customersegments.  AGCO  is  thus  emphasising  the  importance  of  the Feucht  location  and  planning  to  expand  its  manufacturing.  Extremely  high-quality  green  forage  technology with the "Made in Feucht" label will be even more at home in fields all around the globe.
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