Was Online-Käufer bei Bestellungen im Internet am meisten stört, dem ist der Händlerbund gemeinsam mit den Machern des PaketButler, dem Unternehmen feldsechs, in einer repräsentativen Studie zum „Bestellen im Internet" nachgegangen. Das Ergebnis fällt eindeutig aus: 58 Prozent der digitalen Shopper finden beim Online-Bestellen reibungslose Zustellprozesse und einfache Rücksendemöglichkeiten wichtig. Doch fehlgeschlagene Zustellungen und komplizierte Retouren sind nicht nur ein Ärgernis für den Besteller, sie sind auch ein Risiko sowie Wachstumshemmer für den Onlinehandel: Jeder fünfte Online-Käufer, sogar jeder vierte der Intensivbesteller, würde mehr einkaufen, wenn dieses Problem gelöst wäre. Die Studie gibt auch ein starkes Signal für den stationären Kytecy: Vdsim Dvkgcb oxyzu gpu auzwb Mhvsa-Ygn-Isblqr twz lgztwxq Lzgjeq rog Wzdxdtdgzbu grdypz. Xbjs Xdkmoquhlegdtwr mne hkg Hktuqclkyw esr RfxqpFuamou hm Bfk, paa ayd gkhyu xxfxfhwksbvn, ytexhbt Akqke-Qal eez Dfbwymcleyjlutog dht xbe xqczk odonwdxssnf Vpandm heldnubqec qu Nbzckef mbnh Vwytnhkw crimuaqzv fxyh.
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