Favini presents CRUSH

The first and only range of ecological paper made from a variety of organic materials: Corn, citrus fruit, kiwi fruit, olives, almonds, hazelnuts and coffee beans all become extraordinary paper in unique and high fashion colours inspired by nature

Rossano Veneto (VI), (PresseBox) - Favini is arriving at Luxepack 2012 with a big bang - or perhaps we mean squeeze - for the launch of CRUSH, a completely new paper dedicated to the packaging industry.

CRUSH stands apart from the market as being the first and only range paper made with by-products from organic products replacing as much as 15% of traditional wood pulps

After hundreds of hours of research and fine tuning, Favini has managed to transform process residues from corn, citrus and kiwi fruits, olives, almonds, hazelnuts and coffee beans into extraordinary paper in high fashion colours inspired by nature - and each with a distinct touch created by the differences between the types of material.

CRUSH brings new life to residues from organic products that would normally be processed as fillers in animal food and fertilizers or simply dumped in landfill. Using Favini's unique patented capabilities these byproducts are reborn as a new raw material for making high quality paper. At a time of increasing resource scarcity, using these materials relieves pressure on forest resources and gives them an extended life of up to five time - this being the typical number of times a high quality paper is recycled.

In line with Favini's commitment to support the environment, this new paper is FSC certified, made with 100% green energy (the electricity is generated in Favini 's own hydroelectric plant) and contains 30% postconsumer recycled fibre.

Development of this new range of ecological paper is the natural progression of Favini's know how from the production of Shiro Alga Carta, the patented paper that Favini manufactures using the excess seaweed growing in endangered lagoon environments.

For brand owners, packaging a product using CRUSH provides a new approach to the increasingly eco sensitive consumer, with a special story combining with an on trend fashion pallet and a set of papers with unique touch. For sophisticated and luxurious packaging, Crush gives real stand out power.

Rest assured that CRUSH also does the simple things well - optimal levels of performance in printing and other processes, making CRUSH ideal for various applications - shopping bags, labels, packaging, and any variety of creative communications

CRUSH comes in seven colors associated with each of the seven raw materials: Corn, Citrus, Kiwi, Olive, Almond, Hazelnut and Coffee. There are 4 grammages optimised for packaging - 120, 200, 250, 350.

The production process and the product are protected by European patent. In addition to the items offered in the range, Favini is ready to collaborate with anybody who wishes to create a paper from their unusual materials.

Favini Srl

A company with a long history in paper manufacturing, Favini is a world leader in the market of industrial release paper and has significant market share in specialty paper with innovative products for the fashion, design and other luxury industries.
Favini has two manufacturing sites in Italy, one in Rossano Veneto (Vicenza) and one in Crusinallo (Verbania), employing a total of 480 people and generates annual revenues of roughly €129 million (2011 figures). The company is organized into three divisions: Graphic Specialities, Release Paper, and Cartotecnica Favini.
Today, Favini is owned by Orlando Italy, turnaround fund that controls over 50% of the company's shares and which has enabled the company to enter a new phase of growth and development.
Favini's entire production process is scrupulously ecological; the cellulose used comes solely from regulated, planned crops and is whitened using Elemental Chlorine Free (ECF) methods. Both of Favini's production facilities are FSC certified and comply with the ISO 9001 and ISO 14001 standards. The Rossano Veneto paper manufacturing site was also the first in Italy to be ISO 14001 and OHSAS 18001 certified. Most Favini products are also FSC
certified.
Favini is a leader in the production of FSC-certified cast-coated specialty papers that respect the environment

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