Falcon Social Announces Customizable Social Analytics

New reporting features enable teams to focus on KPIs and maximize their return on investment

Copenhagen, (PresseBox) - Falcon Social, leader in social media management, today announced an Analytics upgrade to provide enterprise teams with customizable reporting options to visualize social data and demonstrate granular-level return on investment. Now customers who benefit from the platform's unified social media marketing products, can provide social insights by assembling reports to focus on channel activity, team performance, social benchmarks, or influencer engagement.

At the heart of the release is a re-designed interface that provides greater flexibility for employees looking to create custom reports. Each report is built by indicating a specific channel, metric and visualization; these options apply to popular social networks such as Facebook, Twitter, Google+, Instagram, and Youtube. Once a report is created it can be saved as a "Quick Report", or exported as a PDF, for reuse by other departments.

According to a Forrester study on customer analytics, the key differentiator for accelerating company-wide analytics competencies relies on a quick, efficient implementation; this includes educating employees about how this data can be used outside of traditional use cases. With Falcon Social's integrated software, the framework to collect and distribute data, across departments and teams, is a growing need for many enterprise executives-many of whom rely on our governance features to limit access until all employees can be successfully onboarded.

"There's no such thing as a one-size-fits-all solution to measuring social activity," said Ulrik Bo Larsen, Founder and CEO of Falcon Social. "We asked 50 customers what great social analytics looked like to them and got back 50 different answers. We knew right away that we needed to simplify the process; it had to be easy to use, for everyone, but it also had to be easy to customize, to satisfy business goals."

For large organizations looking to see an immediate return on their social investment, Falcon Social's Analytics technology offers three core benefits:

- Granular Metrics - Stay on top of metrics that matter most to your brand, including channels, influencers, benchmarks and team performance.

- Custom Reports - Create custom reports to reflect the social metrics your team values the most, and indicate how they should be visualized.

- User Experience - With card-styled reporting modules users can quickly navigate the analytics interface to select the report of their choice.

New Analytics will be available to all customers over the next few weeks. To learn more about how it fits into Falcon Social's unified social media management technology, or to request a demo visit: www.falconsocial.com.

Falcon Social

At Falcon Social, we help employees become active digital thinkers. By using our platform to listen, engage, publish, measure and manage, large companies can explore the benefits of social media marketing and instill a digital-first thought process in their employees. We have been recognized for our efforts across Europe and we continue to provide stellar support for our clients: Carlsberg, Pandora, Orangina Schweppes, JWT, Deutsche Telekom AG, OMD, KNVB, Warner Music, Conde Nast and First Hotel Group and many more. Visit us online at http://www.falconsocial.com or http://twitter.com/....

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