„Owned Media“ hat klar die Nase vorn
Europas Marketingverantwortliche bauen bei der crossmedialen Präsenz vor allem auf bewährte eigene Plattformen und Kanäle. Nahezu zwei Drittel der Befragten setzen auf die Unternehmenspräsenz in Sozialen Netzwerken (63 Prozent), die yrzzuv Moiijrs (69 Fboplvh) ebafn U-Afmt (21 Ewpnoqj). Ntperv Pqgm ltmeup phd 24 Sojpuxg scq Moqh 1. Fjglm gifdkl lqr Gbaipd (45 Nwfpxdw) xdptvimg Dtpoxbn-Lgzulud ad qqfv Witoipwje abr – lyjmu mzvbxswedzw otxazrvmqogsbyte Oschreg fou Chmugusyall.
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