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salesforce.com Germany GmbH Erika-Mann-Str. 31 CA 941 München, United States http://www.salesforce.com
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Zwei Drittel der Marketer weltweit planen für 2014 verstärkte Investitionen in Digitales Marketing

Studie der Salesforce ExactTarget Marketing Cloud zeigt, wo derzeit die Schwerpunkte im Digitalen Marketing liegen und gibt Tipps für neue Wege, um Kundenbeziehungen aufzubauen

(PresseBox) (München, )
Eine neue Studie von ExactTarget Marketing Cloud, dem Salesforce-Unternehmen und Marktführer im Bereich Digitalem Marketing, kam zu dem Ergebnis, dass zwei Drittel der Marketer weltweit für 2014 planen, ihre Ausgaben für Digitales Marketing auszubauen. Im Rahmen der Studie "State of Marketing 2014" der Salesforce ExactTarget Marketing Cloud wurden mehr als 2.500 Marketer weltweit befragt. Die Teilnehmer der Studie gaben darin an, verstärkt in die folgenden Bereiche investieren zu wollen: Marktdaten und Analysen (61 Prozent), Marketing Automatisierung (60 Prozent), E-Mail Marketing (58 Prozent), Social Media Marketing (57 Prozent) und Content Management (57 Prozent).

Weitere Ergebnisse der Studie:

Top Prioritäten für 2014:


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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.