New Project House Systems Integration at Evonik Industries
Custom-designed solutions for customer processes throughout all stages of the value-added chain / Technology packages pave the way for innovative products
The basic idea of the Project House Systems Integration goes above and beyond previous approaches: "Especially in specialty chemicals, you can't just throw the customer an innovative product over the works fence and hope for immediate success. To have an edge on the competition, you must also be able to say how such an innovation can be integrated into the customer's plants, processes and line production. More and more, the demand is for technology packages," explains Dr. Michael Olbrich, head of the new project house. "Our holistic approach is designed to accelerate the development process, add more competencies along the value-added chain, and facilitate the market launch of new products," he stresses.
The Project House Systems Integration has about fifteen employees and has launched half a dozen projects since the beginning of the year. The close cooperation of experts from completely different units of the company is designed to swiftly pave the way from science and research to industry and market. The projects cover a variety of topics, including adhesives "bonding on demand" that selectively develop their adhesive effect at the push of a button. Other good examples are automotive glazing made of plastic, with and without function integration, solar components, and nanofibers for filtration applications.
Olbrich: "We want to achieve solutions that can be precisely integrated into the customer's processes - solutions that give the customer a special advantage, that supply true added value." In addition to encompassing the technology, the holistic approach of the project house also includes the development of marketing concepts.
Wohlhauser is convinced that features such as efficiency, marketing opportunities and added benefit are more important today than ever: "The current challenges for the global economy only confirm that our approach is the right one."
The Project House Systems Integration will run for the normal threeyear period, during which experts from the participating Evonik business units will work together on cross-unit topics. The project house is managed by Creavis Technologies & Innovation, the strategic R&D unit of Evonik.
In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.
Evonik Industries AG
Evonik Industries is the creative industrial group from Germany which operates in three business areas: Chemicals, Energy and Real Estate. Evonik is a global leader in specialty chemicals, an expert in power generation from hard coal and renewable energies, and one of the largest private residential real estate companies in Germany. Our strengths are creativity, specialization, continuous selfrenewal, and reliability. Evonik is active in over 100 countries around the world. In its fiscal year 2008 about 41,000 employees generated sales of about €15.9 billion and an operating profit (EBITDA) of about €2.2 billion.
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