Pricing capabilities AND maturity seen as key competitive advantage for High Tech in 2013!

(PresseBox) ( Brussels / London, )
- Pricing Capabilities and maturity are essential to securing additional revenue and margins in a challenging market.

- With market forecasts down organizations must become more react and proactively protect margins

- C level decision makers must tackle pricing as a strategic initiative to harvest full benefits

2013 is set to be a difficult year for high tech companies, IHS-isuppli recently adjusted their forecasts downwards by as much as 2.3%; Semi-conductors market was identified as most affected. (IHS Downgrades 2012 Semiconductor Forecast to 2.3 Percent Decline: Five out of six major application markets for semiconductors will shrink this year; December 6, 2012 DALE FORD)

The global recession that followed the financial crisis of 2009, and the weak recovery that is now underway, has brought home the need for new business models, more sophisticated channel revenue management and organizational shifts to maximize a successful response to market conditions.

Organizations are facing pressures on margins and profitability and therefore in turn questions as to the validity of their pricing strategies. 2013 will require them to look for better approaches, skills and technologies: In a recent global study from Ernst & Young on risks and opportunities, pricing pressures have climbed from fifteenth risk in 2011 to fourth position in 2012. (Five is considered below the risk radar)

Cost cutting and national austerity programs seem to be compounding the slow recovery process and despite the impact of poor pricing strategies and / or execution being well understood, and felt throughout the organization, the discipline remain dealt with mostly at an operational level.

If pricing and profit optimization are a concern for you and if you are looking for better ways to add value to your organization and directly impact profitability - register

EPP, a 'not-for-profit' knowledge exchange place focused to support business management, pricing and profit optimization professionals and CxO-level executives in Europe over a variety of industries and Model N, leader in industry specific solutions for pricing and profitability optimization trusted by ST Microelectronics, NXP Semiconductors, Nokia, Dell, FCI, Micron, Avago Technology, Texas Instruments and many others are this year holding their 2nd annual forum bringing together experts and decision makers from all over Europe looking to share know-how and also find tangible best practices to take back into their respective companies.

The 2nd Annual Pricing and Profit Optimization Forum on High Tech:

4th - to the 6th of February 2013 at the Schloss Bensberg 5*, Cologne, Germany.

This forum will bring industrial leaders and innovators together to discuss the latest issues and developments in the pricing and profit optimization area. Strategic pricing decisions have never been more important for many organizations. We want to bring participants insights and possible answers to the pricing challenges facing many today. With an interactive format combining real-life case studies, informal debates and practical workshops, participants will gain the inside knowledge and industry insights in order to benchmark their pricing and profit optimization strategies, maintain critical competitive advantage and ensure maximum value.

"Pricing is a powerful and proven strategy for improving top-line growth and profitability, yet few organizations know how to do pricing well," said European Pricing Platform president Pol Vanaerde.

"The economy is recovering but challenges remain in terms of the speed in which this is happening as well as some of the new buying and trading behaviors and expectations the crisis has brought with it. As such pricing and selecting the right strategies as well as ensuing accuracy, flexibility and loyalty across the entire value chain remain the secrets that unlock profitability, market share and business agility," said Model N Europe General Manager Niels Skov. "Our Partnership with EPP's in holding this industry specific forum is testimony of both the level of interest we are finding as well as the growth of the "pricing movement"; the event will provide delegates with many success stories that uncover its strategic value."

The EPP and Model N pricing forum for High Tech executives is the only of its kind: focusing on strategy, planning and execution with speakers from Telefónica, Barco, FCI, Cypress Semiconductors, Hewlett-Packard, and many more.

About Model N

With over £100b in annual revenues across 50 countries managed in our Revenue Management systems, Model N leverages its deep Industry expertise and best practices, highly configurable applications and comprehensive services to support Life Sciences and High Tech organizations on premise or in the cloud. Whether you are an emerging business or a global leader, Model N results in revenue
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