7th International Trade Fair and Science Forum for Automatic Identification - EURO ID 2011

From the 5th to the 7th April 2011, EURO ID will connect people, business and technology at the Messe Berlin trade fair grounds. The leading European trade fair for automatic identification was able to welcome around 100 exhibitors and over 3,400 specialist trade fair visitors to this year's event in Cologne. EURO ID 2011 is a must for experts and decision-makers who want to keep well informed about the latest trends in the areas of RFID, sensor technology, 2D codes, biometrics, barcodes, secure identity and card systems. The organisers of the trade fair have chosen Berlin as the location for next year's event.

Berlin supports EURO ID 2011 on a broad basis

"Berlin is the right choice", says Jens Oliver Mayer, Managing Director of the event's organisers Informa Business Communication from Düsseldorf, about the new location for the trade fair on the Messe Berlin trade fair grounds. "The change of location marks an important step for EURO ID 2011 towards a successful future. As Germany's capital city, Berlin is the chosen location for the headquarters of many decision-makers and has established itself in the face of international competition as an attractive destination for companies from the high-tech sector and for modern service providers", explains Mayer, who is pleased about the broad level of support from Messe Berlin, as well as from the Berlin Senate, the Brandenburg Economic Development Board, the Berlin Partner GmbH and the Enterprise Europe Network Berlin-Brandenburg.

The trade fair organisers are using the opportunity provided by the change of location to present new offerings, for example, themes such as security, secure identity, access controls, personal and object security and chip cards are to receive a greater emphasis. This will result in growth in terms of visitor and exhibitors numbers of between 10 to 15 percent. The opportunities for using the trade fair as a contact exchange platform via the successfully introduced Business Matching services will be expanded.