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ESCP Europe Heubnerweg 6 14059 Berlin, Germany http://www.escpeurope.eu
Contact Ms Ines Balkow +49 30 21915960
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ESCP Europe

ESCP Europe: Vertrieb ist Marketing, Marketing ist Vertrieb

(PresseBox) (Berlin, )
Wer heute privat oder geschäftlich etwas benötigt, ruft nicht bei einem Verkäufer an. Er googelt es. Diese vollständige Digitalisierung der Informationsbeschaffung im Vorfeld von Kaufentscheidungen erfordert mehr denn je das perfekte Zusammenspiel von Marketing- und Vertriebsexperten. Wer Interessenten nicht effektiv informiert und bei Bedarf zum entscheidenden Zeitpunkt an die Hand nimmt, verliert bereits in der Phase der Informationsbeschaffung Kunden und Marktanteile.

Für gestandene Vertriebsexperten bedeutet dies, dass sie ihren Kunden ins Internet folgen müssen. Dies wiederum setzt Verständnis voraus für den „customer journey“ genannten Entscheidungsprozess des Kunden und aller digitalen Instrumente auf diesem Weg, von Social Media über Content-Marketing, Mobile-Optimierung njm Ouuq-Wiflvefagqrrg qvv oux dtl Hunfulhtaatrs bzt wrs Frksepslkvvja rtnabs tlq „aomtnex ehsm zitajoxy“.
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.