- Internet-based on-demand viewing continues to grow
- Social media usage is impacting the way people watch TV
- High willingness to pay for fresh content
Ericsson (NASDAQ:ERIC) ConsumerLab has released the results of its annual study "TV & Video Consumer Trend Report 2011," showing that people are spending slightly less time watching scheduled broadcast TV, and that they are spending more time watching streamed on-demand TV online. More than 44 (38) percent of the respondents reported watching internet-based on-demand TV more than once per week, while about 80 percent watch broadcast TV more than once per week.
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