Ericsson launches stylish New Site Solution

(PresseBox) ( Düsseldorf, )
Finding new locations for radio base stations is a growing challenge, especially in urban and suburban areas. Ericsson's (NASDAQ:ERIC) new solution addresses this challenge by being as eye-catching, or as unobtrusive, as required in order to shorten the time needed to obtain building permission from authorities. The site is designed by renowned Scandinavian architect Thomas Sandell.

The Ericsson Capsule Site is a new innovative radio base station site designed for use in urban areas and to empower sustainable societies by enabling faster mobile broadband rollout. It is equally adept at becoming a focal point in a town square, or blending into the background at the side of a road, for example. Designed to complement any urban or suburban space - it will contribute with the fill-in coverage that is increasingly needed as demand for mobile broadband takes off.

The Ericsson Capsule Site is an "all-in-one" solution encapsulating all necessary equipment, thereby reducing installation time by up to 50 percent, and reducing costs by up to 30 percent. It is delivered in an innovative 'flat-pack' form, making transport significantly easier and can be assembled in less than one day. The site cover, made of composite, weighs only 800 kg.

With the possibility to customize the appearance of the site with colors and illumination, operators will have huge branding opportunities and can adapt the visual impact of the base station in an urban environment. The site can be equipped with touch screens and advertising space, providing the operator with new revenue opportunities.

Ulf Ewaldsson, Vice President and Head of Product Area Radio Networks at Ericsson, says: "Ericsson strives to constantly redefine the telecommunications landscape with its innovative technology and design. With its small footprint and ability to blend into its surroundings, the solution reflects our commitment to the development of sustainable societies. The Capsule Site provides operators with new possibilities, from increased alternatives for site locations to new revenue opportunities."

The first Ericsson Capsule Site will be launched June 17 at the Volvo Ocean Race stopover in Stockholm, Sweden. It is designed by renowned Swedish architect and designer, Thomas Sandell, who also designed the award-winning Ericsson Tower Tube.
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