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Epsilon International Hansaallee 247b 40549 Düsseldorf, Germany http://www.epsilon.com/international
Contact Ms Henrike von Schau +49 89 5526990
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Epsilon International

Der Wert der Dienstleistungen für den Omnichannel-Marketer - Teil 2

(PresseBox) (Düsseldorf, )
Neue Untersuchungen von Epsilon und der Relevancy Group zeigen die Bedeutung der Dienstleistungen für den Erfolg beim Omnichannel-Marketing. In der folgenden Zusammenfassung des zweiten Teils der Studie wird der Wert von Diensten und Daten erläutert.

Während E-Mail-Marketing hoch wirksam bleibt und Marketers rapide in einen Omnichannel-Ansatz expandieren, hinkt die Zusammenarbeit der einzelnen Marketing-Organisationen diesen Fortschritten hinterher. Nur 38% sagen, dass Sie gemeinsame Ziele haben. Um aufzuholen müssen Marketing-Organisationen einige Hürden überwinden, wie den Zugriff auf Daten, Inhalte und Technologien, denn für die meisten Organisationen stehen die Daten nicht im Zentrum. Diese sind jedoch wichtig, da Kunden Marken und Unternehmen ganzheitlich nmhalrkzmx ogd lgbus mkbbgucm Ydqfxetwg nonc vjyp Uhhwzw uqyconzk.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.