How to reduce the churn rate

Premiere for Enqio's new Analysis Tool at GSMA 2011, Barcelona

Mechelen, (PresseBox) - TelcoConnect - the brand new customer analysis tool of ENQIO (www.enqio.eu) developed specifically for telecom firms - will boost, or protect, pre-pay revenue by attracting high-value customers, relating them to the organization's brand proposition to enable the development and implementation of accurate customer retention plans. A key objective is to reduce churn rate by separating "real" from rotational churners - treating customer lifetime value as a quantifiable asset.

TelcoConnect is a revolutionary analytic marketing platform based on a unique and sophisticated calculation engine. This tool can immediately process CDRs and other customer data to detect actual behavioral dynamics and customer preferences. TelcoConnect operates as an automated tool-set to extract use patterns hidden in customer bases to drive one-to-one marketing campaigns.

ENQIO will exhibit its newly released products and services at Mobile World Conference 2011 in Hall 2, Booth H33A.

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