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Emailvision to unveil new e-mail marketing features
Salesforce.com integration and strategic planning tools demonstrated at US exhibitions in June
The Emailvision US team will be at the Internet Retailer Conference in Chicago from June 8-11, then at Digital Marketing Days from June 14-16 in New York.
The latest version of Campaign Commander(TM) includes exciting new productivity enhancements to allow marketers to spend less time on building campaigns and more time optimizing strategy.
New advanced features of Campaign Commander(TM) version 7.4 include:
- Strategic Planner and Builder Tools. Offering a visual representation of all scheduled and sent campaigns and simplified campaignbuilding process with the addition of Speedy Campaign Builder; enabling users to create campaigns in five simplified steps. The intuitive user interface gives users improved quality controls and message validation.
- Platform & Reports Performance Enhancements. Enhancements will guarantee accurate and faster data on campaign performance.
- Campaign Commander for AppExchange. Increased level of integration with Salesforce.com, allowing Emailvision users to send targeted campaigns directly from Salesforce.com, whilst leveraging Campaign Commander's powerful personalization, deliverability and reporting functionality.
Emailvision's new software functionality will help online marketers to leverage their email marketing programs in order to capitalize on the profitability of retention email marketing.
Visitors of the Emailvision booths at the Internet Retail Conference and Digital Marketing Days will also receive a free limited edition book by Wiley Publishing, in conjunction with Emailvision. The Retention Email Marketing For Dummies book aims at helping brand marketers improve customer loyalty and increase sales. The handbook turns the email service provider's extensive experience, gained through its work with more than 2,000 brands globally, into seven short chapters of practical advice.
Bertrand Van Overschelde, Regional Manager, North America at Emailvision comments, "Our product innovation has focused on improving the technology, delivering a range of platform enhancements that will help our users to spend less time on building campaigns and more time on strategy.
Our Dummies Guide demystifies the more intimidating terms, explaining techniques such as transactional email and lifecycle automation in stepby- step, bitesize chunks."
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