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Die Schattenseiten des Online-Marketings: Was die Fachbegriffe auf der dmexco wirklich für Ihre intimen Daten bedeuten

(PresseBox) (Hamburg, )
Am 16. und 17. September treffen sich auf der dmexco in Köln deutsche und internationale Online-Marketing-Experten. Unter dem diesjährigen Motto "bridging worlds" liegt ein Schwerpunkt darauf, den vernetzten Kunden noch besser zu erreichen und Werbebotschaften so passgenau wie möglich zu verbreiten. Was im Marketing sinnvoll ist, um Werbung möglichst gezielt auszusteuern, bedeutet jedoch für Sie als Internetnutzer vehemente Eingriffe in Ihre Privatsphäre. Denn die Grundlage für personalisierte Werbung ist die Sammlung großer Mengen teilweise intimer Daten, durch die ein genaues Persönlichkeitsprofil von Ihnen erstellt wird. Anlässlich der dmexco erklärt das folgende Wörterbuch, was Online-Marketing-Begriffe wie "Tracking", "Behavioral Targeting" oder "Real Nsqn Citdwmhhuqq" mhs Yix rcv Inhv Jdkos mtwdzsqu.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.