Sustainability takes centre stage

Fred McDonogh re-elected EAFA President

Düsseldorf, (PresseBox) - Fred McDonogh Hydro Aluminium's Head of Business Unit Foil has been re-elected President of the European Aluminium Foil Association (EAFA) for a second term.

The group chairmen Michael Cronin (Flexible Packaging Europe) and Hans Hogeveen (Rewinder Group) were re-elected as EAFA Vice-Presidents. Completing the board Felix Steinbrecher was newly elected as EAFA Vice-President representing the Container Group.

Speaking in at the association's annual conference McDonogh told a packed audience in Krakow, Poland, "The association is alive and well despite the massive publicity surrounding a global economic downturn."

He stated: "We have designed a proactive strategy to address many of today's challenges including light-weighting, carbon footprint, and resource efficiency all of which play an important role in ensuring the sustainability of our products."

McDonogh, who was also re-elected chairman of the Roller Group, added, "The pressure on the packaging sector to examine its environmental footprint has never been higher. That is why, among the many initiatives undertaken in 2007, several Life Cycle Assessments (LCA) of food products packed in alufoil and flexible packaging were completed."

The Study "LCA of Packed Food Products: the function of flexible packaging", was conducted by ESU-services, and takes into account processing, packaging, and transportation to final production and packaging; transport to retailers and households; and consumption in the home.

While continuous improvement of processes and products is state of the art in the foil and flexible packaging industry, the case studies in fact prove that these types of packaging are highly resource efficient.

McDonogh added, "The balance is really impressive if you manage to protect and save food with relatively low investment in resources for packaging compared to those needed to produce and distribute the food.

Interpack 2008 was a great opportunity to show off alufoil's innovative solutions for the packaging sector and was a great success. "The winners of the Alufoil Trophy 2008 were displayed and created great interest among visitors," said McDonogh.

"But the highlight of the show was the daily cookery demonstrations by German TV celebrity chef Ralf Zacherl who showed off the versatility of aluminium foil in the kitchen."

For 2008 and 2009 EAFA further increase analysis of sustainability and energetically promote the message that packaging saves resources.

EAFA European Aluminium Foil Association e.V.

The European Aluminium Foil Association is the international body representing companies engaged in the rolling and rewinding of alufoil and in the manufacture of alufoil containers and of all kind of flexible packaging. It has more than 120 members include companies in Western, Central and Eastern Europe.

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