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E-Commerce-Center Köln (ECC Köln) Dürener Str. 401 b 50858 Köln, Germany http://www.ecckoeln.de
Contact Ms Christina Fingerhut +49 221 94360792
Company logo of E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)

Vernetzte Fashion-Welt - 11,5 Milliarden Euro des stationären Umsatzes werden in Online-Shops vorbereitet

(PresseBox) (Köln, München, )
Neues Whitepaper des ECC Köln in Zusammenarbeit mit hybris beziffert die monetären Cross-Channel-Effekte für die Modebranche. Rund einem Viertel der stationären Käufe von Fashion und Accessoires geht eine Online-Informationsrecherche voraus. Kataloge spielen wichtige Rolle in Cross-Channel-Modellen.

Insbesondere im Bereich Fashion und Accessoires kaufen Konsumenten regelmäßig online ein. Allein 2012 wurden knapp neun Milliarden Euro Umsatz mit Modeprodukten im Internet erzielt. Der E-Commerce-Boom im Fashion-Bereich wirkt sich dabei aber auch positiv auf stationäre Händler, Katalogversender und Hersteller aus. Der Grund dafür ist das zunehmende Cross-Channel-Verhalten der Konsumenten. Wie genau dieses im Bereich Fashion und Accessoires aussieht, zeigt das neue ECC-Whitepaper "Oru Xkkku-Muxfwss-Kmrzun - Siif ekwgrifrmriquyusjse Xvzqspfkrkv: Nhacejy & Yxgrftapjvp" nl Wxhuybnytknhkx akz advecu.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.