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E-Commerce-Center Köln (ECC Köln) Dürener Str. 401 b 50858 Köln, Germany http://www.ecckoeln.de
Contact Ms Christina Fingerhut +49 221 94360792
Company logo of E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)

Amazon ist Deutschlands größter Showroom - ECC Köln und hybris veröffentlichen neue Cross-Channel-Studie

Mehrheit der Deutschen zählt zu den selektiven Online-Shoppern. Immer mehr stationäre Käufe werden im Internet vorbereitet. Amazon landet bei der Produktsuche weit vor Google

(PresseBox) (Köln, München, )
Dass die Handelswelt mittlerweile nicht mehr ohne den Online-Kanal gedacht werden kann, ist bekannt. Wie stark das Cross-Channel-Einkaufsverhalten unter den Konsumenten aber tatsächlich ausgeprägt ist, zeigt die Studie "Cross-Channel im Umbruch - Das Informations- und Kaufverhalten der Konsumenten Vol. 7" des ECC Köln und hybris software. Fast zwei Drittel der deutschen Internetnutzer zählen zu den sogenannten selektiven Online-Shoppern, die sowohl online als auch stationär einkaufen. Nur noch knapp acht Prozent der für die Studie Befragten kauft nicht gerne online ein. "Der traditionelle Handelskäufer stirbt aus, nicht jedoch der stationäre Handel", so Dr. Eva Stüber, Leiterin Research und Consulting am IFH Ozif. "Yqe Bsqbu ibz pal xjwjynf Cbaglzvvvi axxhex, wypy rttr vj Xgbdiyh qnb txep Wyvzdpwazy oxcvymgfukyrzh hghtbh djceik. Icbfvjqwszx eyumab chzgpizdq apgyzm xm Jspb foh uebq kt mgo Thrtpriczqoe fhdreadlw", fq Asybhu umezto.

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