duomedia and naucke_kommunikation partner up
Expanding European reach and leveraging vertical market expertise
"From our central office in Brussels we support our clients with international pr and media campaigns. There are many interesting opportunities in the German-speaking area we are eager to tap into. Christoph Naucke and his team know the printing industry, graphic arts and packaging market but also have expertise in finance & insurance, healthcare and other vertical markets. These become increasingly important for our clients who constantly are looking for new market opportunities," says Lutt Willems, Partner Client Relations at duomedia.
Christoph Naucke, Managing Director naucke_kommunikation adds: "We were looking for a partner with strong reputation and professional pr expertise, and found a perfect mirror agency in duomedia. More companies, including many of our clients, are working across the globe and need a broader geographical reach. Also on the content marketing side we share the same vision and ideas, and this becomes an important part of our client's communication strategy. We aim to further develop this together in order to deliver highly integrated, international pr campaigns to our customers. "
Powerful content and engagement drives successful communication
Both agencies' value propositions aim at building awareness and market presence for its clients by offering an integrated multichannel approach. This includes digital newsrooms, testimonials, localization, media outreach, media campaigns, social media and event support. Strong stories and content alongside engagement from stakeholders are driving forces in today's communication. Third party validation through customers and industry experts give more credibility to the market, it's not a one-way communication process anymore.
Anja D'Hondt, Managing Partner duomedia, comments:"Both our agencies are showing a strong engagement towards the industries we are active in. We also contribute to pr communities in our respective countries, myself as Board Member of the Belgian pr association BPRCA and Christoph as a member of the working group 'value creation in communication' within DPRG, German pr association. I have full confidence our alliance will make us stronger together, and bring more value to our clients. Our team looks forward to a successful and long cooperation."
"duomedia as a partner provides some key qualities: Many years of market experience, a strong pan-European market position, a clear industry profile, top quality standards, and last but not least a future-proof strategy. That's why I clearly identified duomedia as my absolute first choice partner in order to create high level international pr services for our customers. I'm more than happy to have settled our partnership so quickly", concludes Christoph Naucke.
Pictured from left to right: Christoph Naucke - Monika Dürr - Lutt Willems
Christoph Naucke founded naucke_kommunikation in 2008.
naucke_kommunikation delivers content strategies & ideas, content placement, customer communication, and personal communication consultancy to its clients. The company transfers long-term professional experience in responsible industry positions into specialization and a reliable media contact network. Core industries are dialogue marketing, paper & printing, software, and the financial industry. A strategic partnership in the brainworker creative group extends the services portfolio into dialogue campaigns, e-business, and above the line communication. naucke_kommunikation is located near Nuremberg, Germany and supported by regional correspondents in Eastern European countries. www.naucke.com/en/
Duomedia Public Relations scrl
Founded in 1999, duomedia’s mission is to build reputation, create visibility, buzz and market share for its clients through a cross-media multichannel approach. duomedia engages people in B2B technology and industrial markets across Europe and internationally. Services include strategic pr consulting, newsroom and media outreach, media buying, social media, testimonials, newsletters, localization, and press/trade events. The agency’s office is located in Brussels (Belgium), and supported by regional team members in Munich, Frankfurt, Milan, London, Paris, Barcelona, Moscow and a US partner near Boston. Find out more on duomedia.com | Twitter | YouTube | Blog