Leisure specialist DP Associates expands services into health and fitness sector

New associates join leisure industry consultancy to add to key services on offer

Middleton, (PresseBox) - UK based DP Associates (DPA), the bespoke leisure and attractions consultancy which provides a wide range of specialist expertise to the industry, has announced an expansion of its services to now also support the health and fitness sector.

Since its launch in 2008, DPA has used its vast experience in attraction concept design, development and operation to deliver specialist advice and services to attraction operators and investors throughout the UK, other parts of Europe and the Middle East. Underpinned by the company's strong operational history, DPA is now offering the same operator based support to the health and fitness industry having been joined in February by two new, highly experienced associates.

Ben Silcox and Norris Panton between them have over 30 years experience of the health and fitness sector and join DPA at a time when the company is seeking to branch out into new areas following a high level of success in the attractions sector.

"With over 20 years at the sharp end of theme park development and operations our clients respect the fact that the advice we offer comes from first-hand experience of being an operator," commented DPA founder and Managing Director Duncan Phillips. "The range of specialist services we can now offer the health and fitness market, from feasibility to sales and marketing and performance management, also comes from a first-hand experience of being an operator, founder or investor.

"Our new services available to this expanding and constantly changing sector are born out of our core philosophy - understanding your customer. In all businesses and organisations success is directly linked to meeting and exceeding the needs of the customer. At DP Associates we pride ourselves in knowing the customer as well as the client."

And he continued: "It's great to welcome two operators and innovators from the health and fitness industry to DPA who share our passion for the industry and can offer our growing client base the best advice and support."

Ben Silcox has over 15 years operational experience at senior management level with well-known brands such as LA Fitness and 24 Hour Fitness. Norris Panton has also been in the industry for over 15 years, having founded his own gym and having worked in senior management roles with national brands such as Esporta and LA Fitness.

"The health and fitness industry is a constantly moving sector and is currently seeing great change with the growth of the 'budget' offer," he noted. "Operators are under great pressure with often increasing costs but fixed incomes and we specialise in finding workable solutions to deliver the right results."

DP Associates GB Ltd

DP Associates is a strategic leisure company providing a multi-disciplinary service to leisure venue operators, developers and investors.

The founding of DPA by Duncan Phillips followed over 20 years of operational experience within the theme park industry, coupled to the design and creation, on green field sites, of highly successful attraction venues.

A wide range of expertise and services is available to clients. From initial concept design and master planning through architect and supplier briefings to implementing and opening an attraction or venue, DPA's experience allows the company to conceive imaginative, entertaining and immersive project solutions which bring to life the client's vision.

Additionally, DPA's expertise extends throughout all operational aspects of a project, including visitor flows, guest demographics, attraction choice and operation, staff training and more. DPA also provides solutions for existing venues, be it in relation to individual ride based attractions, both old and new, other elements of the entertainment and facility offering or visitor numbers.

And now the company has extended its range of knowledge, expertise and services to cater to the health and fitness industry and the requirements of operators within that sector.

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