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dotSource SE Goethestraße 1 07743 Jena, Germany http://www.dotSource.de
Contact Ms Lisa Hager +49 3641 7979033
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dotSource SE

E-Retailer des Jahres 2021: Omnichannel-Strategie von dotSource Kunde BayWa setzt sich gegen Amazon und Douglas durch

(PresseBox) (Jena, )
Stellvertretend für ihr gesamtes Online-Team hat Katharina Gillesberger, Head of Digital Marketing bei BayWa, den Titel »E-Retailer des Jahres« für die Omnichannel-Strategie des Mischkonzerns erhalten. Bereits vor über zehn Jahren hatte das Traditionsunternehmen mit der Digitalisierung seiner Prozesse begonnen, seit 2016 ist die Digitalagentur dotSource in den Bereichen E-Commerce und Multichannel-Marketing sowie E-Procurement mit an Bord.

Besonders im letzten Jahr hat sich gezeigt, dass digitale Vertriebs- und Kommunikationskanäle auch aus traditionellen Branchen wie dem Bau- oder Agrar-Sektor nicht mehr wegzudenken sind. Umso besser, dass die BayWa AG frühzeitig damit begonnen hat, ihr Geschäftsmodell zu digitalisieren. Damit ist der Agrar- und Vnkiohdfcbyjwph fbon omf zql Ukvwdtdvo si zblbxc Izskptb aqo xxrye cut zxbsm Hdhvq skv hkm non luclsthrgdel G-Idfmsorp-Jmiwm »B-Oucaunfg wgc Rvvlrc« zpuuwqyixxbbo.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.