Six Ways to Improve Email Marketing ROI
The Distributed Marketing Blog today published a list of six email marketing tips that can improve almost any email marketing program
The article says that having the right email marketing tool plus a solid opt-in contact list is half the battle for a great return on your email marketing investment. But, the blog says, six simple (and mostly free) tactics can dramatically improve results.
The six tips outlined in the article are:
- Remember why it's called a "message."
- Automate the process so you can focus on strategy and great creative.
- Test, don't guess.
- Add periodic "check in" emails (with or without surveys).
- Deliver consistent quality -- but vary the style & content.
- Improve data quality by going beyond standard segmentation.
The Distributed Marketing Blog focuses connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.
New articles are posted three times per week, and guest posts and article ideas are welcome. To read today's post, visit The Distributed Marketing Blog, subscribe to the site's regular updates via RSS feed or Twitter