Google+: A Basic Cheat Sheet for Marketers
The Distributed Marketing Blog publishes its basic overview of Google+, with a look at how Facebook, LinkedIn, and Twitter compare in terms of basic features
The post includes a check-box comparison that shows what features the four most popular social media sites (Facebook, Google+, LinkedIn and Twitter) have in common as well as an overview of the key features available on Google+.
One key difference in Google+, according to Shimrit Ben-Yair, Google+ product manager, is that Google+ isn't a social network -- it's a sharing network. "Google+ Circles solve the tough sharing problem that Facebook has failed to crack. On Facebook, I have 500 friends - my mom's my friend, my boss is my friend," she says. "So when I share on Facebook, I overshare. On Twitter, I undershare, because it's public. Google+ hits that spot in the middle, where social interactions are shared based on types of contacts."
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