Campbell Center - North Tower
75206 Dallas, TX, us
+49 (214) 707-3422
Distribion Sees 25% Client Growth Through Second Quarter
Compliance, Personalization, & Multi-Channel Complexity Drive Adoption
A long-time leader in insurance, financial services, hospitality, and health care, the company's new clients came from those industry segments plus entertainment, information services, franchise, education, and pharmaceuticals.
The double-digit growth has added tens of thousands of users to the Distribion Distributed Marketing Platform (DMP) every month this year, the company has added staff and infrastructure to stay ahead of the growth, with 20% more employees at the end of the second quarter.
Edgar Rodriguez, Executive Vice President of Sales and Marketing, is very clear on the reasons behind the large-scale adoptions. "It all boils down to the value proposition," Rodriguez says.
"We've done the research with our current clients, and can show the real dollar and time savings available to a company that streamlines its marketing with the right kind of automation," Rodriguez said. "We have the metrics that will allow us to show prospective customers what they can expect in terms of efficiency gains and increased sales. And that makes the business case for using the web-based SaaS Distribion DMP clear and urgent for our new customers."
The use of information published here for personal information and editorial processing is generally free of charge. Please clarify any copyright issues with the stated publisher before further use. In the event of publication, please send a specimen copy to firstname.lastname@example.org.