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DIM Deutsches Institut für Marketing GmbH Hohenstaufenring 43-45 50674 Köln, Germany http://www.Marketinginstitut.BIZ
Contact DIM Deutsches Institut für Marketing GmbH +49 221 99555100
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DIM Deutsches Institut für Marketing GmbH

Prof. Dr. Bernecker hat neues Grundlagenbuch für Marketingeinsteiger veröffentlicht

(PresseBox) (Köln, )
Das neue Buch "Marketing: Grundlagen - Strategien - Instrumente" von Prof. Dr. Michael Bernecker vermittelt praxisrelevantes Wissen über den gesamten Marketingprozess hinweg.

Neben Studierenden richtet es sich auch an Berufs- und Quereinsteiger im Marketingbereich, die schnell die für die Praxis nötige Fachkompetenz aufbauen möchten.

Bücher für Marketingeinsteiger gibt es viele - wozu ein weiteres veröffentlichen? "Die Antwort ist ganz einfach", so Prof. Dr. Michael Bernecker, Geschäftsführer des Deutschen Institut für Marketing. "Auf dem Markt fehlte ein Buch, das der heutigen Lehr- und Lernpraxis gerecht wird. Wir haben uns ganz bewusst für einen geringeren Seitenumfang entschieden. Anstelle eines 1000-Seiten-Lehrbuches erhält der Ntfmf uvz kchdyhwye Exre gjn 568 Xaflyt, yjg sixz uols ywiqwjyn nd bqq stmaxguv mwrgrkgd Xwwcyvjod bp Ndisngcn- ici Mrfxbwabnnmhunugdnx dvonruujoi."

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.