Developing Hispanic Consumer Advocates for Brands -- Diá Unveils Relaunch

By providing clients more performance measurement and insights from consumer word of mouth from a single dashboard, DiálogoNet will remain the trusted voice in the Hispanic social marketing realm

(PresseBox) ( La Jolla, )
DiálogoNet™ (, the social marketing arm of Diálogo Public Relations, today announces the relaunch of its social marketing program that fosters Hispanic consumer connections, recommendations and advocates for brands. DiálogoNet integrates qualitative and quantitative data - social media content created by brand advocates with sales - in a single dashboard to provide brands and agencies an analysis of who their best advocates are, what they are saying about the brand and how their actions are influencing product sales. DiálogoNet allows brands to measure the return on investment (ROI) of brand advocacy initiatives and gain insights that can improve their marketing messages.

DiálogoNet's campaigns are customized for each client, with opt-in advocates who dialogue about brands, products, services and initiatives to fellow Hispanic consumers -- driving word-of-mouth and recommendations between friends, family members and colleagues. Many advocates provide images and videos of themselves, families and friends experiencing a particular product.

Originally launched in 2009 by Diálogo Public Relations to improve performance and measurement of its online campaigns, the program established the agency as a barometer of Hispanic consumer trends and behavior. Diálogo Public Relations has received numerous industry awards for making its clients the most recommended brands in their categories, and its CEO Lucia Matthews was named the national "PR Practitioner of the Year" by the Hispanic Public Relations Association.

"Hispanic social media influencers are transforming consumer attitudes by using their ability to dialogue with each other to influence behavior," said Lucia Matthews, CEO of Diálogo Public Relations. "DiálogoNet helps us to fulfill our mission of making our clients the most talked about brands in their categories by creating connections and recommendations for their products, services and initiatives through a variety of campaigns, including Ambassadorships, Events, Launches and Reviews."

For more information and to request a demo of the DiálogoNet Marketing Suite, visit:
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