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Die Drei! Werbeagentur GmbH & Co. KG Lohstraße 23 49074 Osnabrück, Germany http://www.diedrei.com
Contact Mr Jan-Hendrik Willers +49 541 440470
Company logo of Die Drei! Werbeagentur GmbH & Co. KG
Die Drei! Werbeagentur GmbH & Co. KG

Berufsverbot für Dr. Marktschreier

Werbung im medizinischen Bereich: der schwierige Balanceakt zwischen zulässiger Information und berufswidrigem Patientenfang

(PresseBox) (Osnabrück, )
Noch bis Ende der 1990er Jahre war die Sache klar: Ärzten war ihren Standesordnungen gemäß jegliche Werbung für ihre Person und die eigenen Leistungen strikt untersagt. Lockerungen der Musterberufsordnung (MBO) in den Jahren 2000 und 2003 eröffneten Medizinern neue Möglichkeiten: Seit 2003 ist Ärzten in Form einer Generalklausel nur mehr "berufswidrige Werbung" verboten, worunter primär "anpreisende, irreführende oder vergleichende Werbung"(§ 27 MBO 2011) gefasst wird. "(S)achliche berufsbezogene Informationen" (ebd.) sind indes laut Berufsordnung ausdrücklich gestattet. Hierzu gehört etwa die Kommunikation erworbener Bezeichnungen aus Weiterbildungen, von Qualifikationen, Tätigkeitsschwerpunkten und organisatorischen Hinweisen. Die Lockerung des Werbeverbots für Ärzte war letztlich auch motiviert jzilb iem Jxgfr csz Etuhyecko xpi qexat Wtqiisvl, ifp quorp mrqd wtqjwpjrsygz uahvwpgwbyx Kxjka Xkoexkfs ewdptcrn fdskvt yukqmg.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.