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NewVoiceMedia Reaps 5X Return on the Cost of Its Marketo Investment in 12 Months
Sales Acceptance Rates in Excess of 75% Following Marketo Deployment
As a result of Marketo's award winning marketing automation solutions, NewVoiceMedia is seeing a sales acceptance rate of marketing leads into its sales pipeline in excess of 75 percent. Due to the unified lead generation, scoring, nurturing, sales insight and social marketing platform, New Voice Media is now able to drive better revenue performance on a global basis.
With over 300 call centers in 28 countries, NewVoiceMedia enables customers to more quickly, simply and cost effectively improve the customer experience they deliver, by wrapping the world's only true cloud contact center around the exploding amounts of cloud-based customer data.
"We had worked with Marketo in the past so we knew the strength of their value proposition, their approach to marketing campaign management combined with superior technological advancement and that made them a compelling answer to the issues we were facing," said Tim Pickard, chief marketing officer, NewVoiceMedia. "We required an outbound marketing strategy that could track metrics, responses, activity, provide behavioral insight, prioritize 'hot' leads and deliver deep analysis, to help us understand the value of interactions with customers over time."
Marketo was seamlessly implemented with the services team in just two weeks and didn't fail to deliver on the SaaS promise: the delivery of value, very quickly.
"Marketo was able to help us meet our objectives and helps shine a light on numbers that support the marketing process and allows us to see what content works and ultimately, to understand return on marketing investment," continued Pickard. "We now have a granular view of the sales and marketing process, can track conversion ratios to inbound, to qualified marketing leads, to converted customers.
Conversion rates have dramatically increased, sales acceptance rates are 75%, which we weren't achieving before Marketo, and we see continual improvements as we refine the message and our processes. Overall, we've seen a five-fold return on our Marketo investment over the past year."
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