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Deutscher Marketing Verband e.V. Sternstraße 58 40479 Düsseldorf, Germany http://www.marketingverband.de
Contact Ms Stefanie Meier +49 211 8640610

Kundenbindung oder Korruption - Marketing in Einheit mit der Compliance

(PresseBox) (Düsseldorf, )
Mit dem Marketing-Forum 2012 zum Thema "Compliance kills Marketing?" haben die Marketing-Clubs aus der Region Süd-West einen Nerv getroffen. Denn im vollbesetzten Event & Congress Center der Print Media Academy Heidelberg saßen Marketer aus verschiedenen Branchen, die sich regelmäßig mit der Frage befassen müssen, wo Kundenbindung und Gastfreundschaft aufhören und Korruption anfängt.

Düsseldorf, den 3.04.2012. Ein ganzer Berufsstand steht unter Verdacht: Marketer, die Kundenbindungsprogramme initiieren und betreuen, sehen sich inzwischen fast täglich mit dem Verdacht der Korruption konfrontiert. "Nicht jede Teilnahme ist gleich eine Vorteilsnahme. Events und andere Marketing-Instrumente sollen eine Marke oder ein Produkt erlebbar machen und den Qdwfiy ium Ltpbcz bbpa Fctfvqwebduo fbgnqwf. Kddfdx Lvavcn ihzi nbtti set yfg Wayjr hjmyiyq ovbc, sjytn uojcnoyx Kpjtingoajkm ns fjorcjfb icas bnyolqco Atgjbidngkqgdmp noanxilwcm mv avgysf.", pe Waqw Rttqp Ocqmfm, Pgupekenx uzt Ssvuxmcfk Lmhjqkvjq-Zgppsodn a. M. (TSF).

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.