Germans trust their mailmen
- Forsa survey: Nine out of ten Germans feel they can trust Deutsche Post delivery staff
- Nationwide PR campaign “Vote for your mailman” to be launched on July 2
87 percent of Germans trust Deutsche Post mailmen completely. This is one of the findings of a survey recently carried out by research firm Forsa. And there was virtually no difference in the views expressed by teenagers and pensioners – consumers in all age groups respect the profession of mailman as one that personifies reliability and trust. And it is against this background that Deutsche Post is about to launch its “Vote for your mailman” campaign on July 2. The company is calling on all members of the German public to voice the satisfaction they feel with the services provided by the firm’s delivery staff by taking part in a search to find the mailmen of the year.
Forsa survey finds high levels of acceptance for mailmen
During the survey research company Forsa interviewed a total of 1,000 people in Germany aged 14 and older. The survey found that irrespective of the profession, age, education level and gender of the people taking part in the survey, the 80,000 mailmen employed by Deutsche Post were given extremely high trust ratings by well over 80 percent of those questioned. The results clearly show that Deutsche Post mailmen enjoy a high level of acceptance among the public and are seen as reliable. Something that not every profession in German would be able to claim – comparable surveys conducted by Reader’s Digest, for example, have shown even that the approval ratings for judges or priests are nowhere near this level.
Another interesting finding of the survey is that even with today’s email, fax and mobile phones, there are hardly any Germans who never send mail. Only four percent of those surveyed claimed this. The letter as a means of communication continues to play a major part in the daily lives of people of all age groups – as does the mailman who brings those letters to our door.
Search for mailmen of the year
This recognition for its mailmen supports Deutsche Post in its plans to launch its latest initiative. As a way of acknowledging the sterling work done by its delivery staff, the company will be launching a campaign on July 2, 2007 under the slogan “Vote for your mailman”. This will give every member of the German public the opportunity to help find the “1,000 mailmen of the year”. The mailshot containing the voting card is being sent out to all households in Germany in the coming days. Anyone happy with the service provided by their mailman can give him their vote. Voting is also possible in Deutsche Post retail outlets and on the Internet at www.ihr-postbote.de. And if they choose people can also give the reasons for their vote. Everyone taking part will be entered in a prize draw. Prizes include 50 Smart fortwo cars, 200 TomTom navigation systems, 100 bicycles and 1,000 mailbags. Entries must be received by August 31, 2007. The mailmen receiving the most votes will be invited to a grand prizegiving event in Berlin in October.
Deutsche Post World Net
Deutsche Post World Net is the world's leading logistics group. Its integrated Deutsche Post, DHL and Postbank brands offer tailored, customer-focused solutions for the management and transport of goods, information and payments through a global network combined with local expertise. Deutsche Post World Net is also the leading provider of dialogue marketing services, with a unique portfolio of efficient outsourcing and system solutions for the mail business. The Group generated revenue of ¤63 billion in 2007. With currently some 500,000 employees in more than 220 countries and territories Deutsche Post World Net is one of the largest employers worldwide.