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DHL launches new website for customers: easier access to contacts and information in focus
DHL.com with new layout and content across 140 countries / DHL-Brandworld.com provides insights into logistics
Says Christof Ehrhart, Executive Vice President Corporate Communications at Deutsche Post DHL: "The new DHL.com provides an easy access to all services offered by DHL globally and places real needs of DHL customers who visit us online in focus. The website is another step on the way towards making our services and products easier to use and further simplifies the process of getting in touch with the right person."
The new DHL.com website is implemented to strengthen the "ONE DHL" approach as featured in the Group's Strategy 2015 and actively supports DHL's brand values by offering proactive solutions, personal commitment and local strength worldwide. The new website represents a key marketing, sales and communication channel for DHL and its customers. DHL had more than 110 million visits on its websites in 2009 and these numbers are increasing steadily.
Interactive experience of the DHL brand
As part of the relaunch activities, DHL also started a completely new website with insights into the DHL brand: www.DHL-brandworld.com. The website allows a glimpse behind the scenes of one of the leading brands in logistics and offers both information and entertainment. The mission of DHL, its brand values and customer success stories are part of the website as well as news about worldwide advertising, marketing campaigns, its partnership with Formula 1, Fashion Week, Leipzig Gewandhaus Orchestra and others. DHL invites the user to participate in special digital events such as following experts from Formula 1 via Twitter or playing virtual games.
The DHL Brand World builds a platform of interactive brand experience. Wolfgang Giehl, Senior Vice President Corporate Brand Marketing at Deutsche Post DHL, says: "We enter into a new area in brand communication beside the classical media. With the new DHL Brand World, the user can feel the heartbeat and the passion of the DHL brand."
You will find more information in the internet under www.DHL.com and www.DHLbrandworld.com
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