DEAG to boost its market expansion in the UK(PresseBox) (Berlin, )
The acquisition would mark a significant step in DEAG’s international expansion strategy. As a result of the majority acquisition of another UK Promoter, the sales generated in the UK will increase further through the unique positioning of this Promoter. Similarly, the acquisition should lead to an increase in the DEAG Group’s available annual ticket volume by approximately 400,000 tickets to approximately more than 2.0 million tickets in the UK.
With this move, DEAG is further expanding its already very good market position in the UK with its successful promoters Raymond Gubbay Ltd. and Kilimanjaro Live Ltd. and their planned profitable strong growth for 2018 and beyond. The company expects to generate a profit in the current fiscal year, in the seven-digit range from all ticketing activities in Germany, Austria and above all in the UK combined. In addition, DEAG expects significant synergy effects in the area of artist and program marketing as well as in the purchase of concerts and international presence thanks to the intensified collaboration between its three British promoters and its other international group companies in Austria and Switzerland.
The UK is DEAG’s second major core market after Germany. In order to attract more potential British investors, the company is planning to file for a second listing on the Alternative Investment Market (AIM) of the London Stock Exchange. Further details will be announced in connection with the transaction.