True Fleet Market Germany: Easter holidays are affecting April results
Within the Top 10 Mercedes (3rd) and BMW (4th) were the only brands changing their positions. Seat was the only brand to increase its volume over last year’s April and reported a +7.9%. Opel in 7th place succeeded in achieving exactly the same amount of new registrations as in last year’s April.
Outside the Top 10 Peugeot and Fiat performed impressively, both gaining five positions. Peugeot ranked 11th with a growth of +26.7% which was mainly driven by the new 3008 and the all-new Peugeot Traveller, the passenger car version of the 3rd generation Expert. Within Fiat (12th, +18.1%) the Ducato and Tipo were especially successful and additionally supported by the Italian’s two new entries of the 124 Spider and Talento.
Although both direct end customer channels – Private and True Fleets – were clearly below the comparison month, some brands reported growing volumes in both channels. Among the volume brands Fiat, Seat and Suzuki increased their registrations. The same is true for Alfa Romeo, Infiniti, Maserati, Subaru and Tesla.
What a close battle between the different vehicle segments in April. The three segments in the lead (SUV, Middle-Class and Compact Cars) were only 75 registrations apart from each other and achieved market shares of 20.4%, 20.3% and 20.3% respectively. Behind the Top 3 the spread between Utilities, Higher Middle Class and Small Cars was very close as well with shares of 8.0%, 7.9% and 7.7%.
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Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.