True Fleet Market Europe with the best January result ever

(PresseBox) ( Frankfurt am Main, )
A great start for True Fleets. Not as impressive as at the end of 2015 but a growth by 6.4 per cent surely is a positive kick-off. Italy and Spain were able to continue their recovery. Both achieved their highest January registrations in True Fleets since 2008. For France and Germany it was even the best January results since Dataforce started to analyse their fleet markets.

France: Private Market flat, True Fleets going strong

After a very strong finish in November and December 2015 with growth rates beyond 20 per cent, the upwards trend has been slightly reduced but is still existent. With + 9.2 per cent a double-digit growth rate was missed by only 232 registrations. The Private Market was flat in January with a marginal surplus of 0.2 per cent over January 2015.

The first four brands within True Fleets stayed unchanged with Peugeot and Renault in the lead (both achieving + 8.8 per cent), Citroen (+ 6.7 per cent) and Volkswagen (+ 3.4 per cent). Due to very positive results for 1-Series, X1 and Active Tourer BMW was able to raise its registrations by 43.4 per cent, thus climbing from rank number eight into fifth position. The Top-10 are completed by Audi, Nissan, Ford, Toyota and Mercedes. Fiat was close to entering this group due to a significant growth of 62.2 per cent in which the 500X was shining.

Germany: a solid start of the year

A solid start for the German True Fleet Market: + 5.8 per cent over January last year. The most impressive growth rates within the Top-10 were achieved by Ford in fifth position with + 33.3 per cent, Opel (6th, + 25.2 per cent) and especially Nissan, jumping from 17th position to rank number 10 with an increase of impressive 100.7 per cent.

Ford reached its best market share since September 2009. Beside Focus and Mondeo the new generation MPV Galaxy and S-Max performed very strong. In addition there were almost 100 new fleet registrations for a rather untypical company car, the Ford Mustang.

At Opel the new Astra is accelerating. There was no other model in the German Fleet Market with a higher increase of registrations in January. And the Opel Karl occupied the fifth position in the Mini-Car segment behind Volkswagen Up, Toyota Aygo, Fiat 500 and Seat Mii.

Outside the Top-10 there was another noteworthy performance with Land Rover (rank number 16) achieving its best market share ever in Germany.

Italy: double digit growth in January

A surplus of 12.7 per cent and the highest January value since 2008 is raising hope for a successful year. Fiat is dominating its home ground. The Italian brand was able to extend its market share to 22.2 per cent (January 2015: 18.0 per cent) with an 39.2 per cent increase of registrations. Behind Fiat and Volkswagen in second position was a lot of movement within the top-brands. Mercedes and Ford pushed their registrations by 24.1 per cent and 28.0 per cent respectively. But the most impressive growth could be reported for Toyota (in ninth place) with an astonishing increase of 154.0 per cent.

Within Toyota the Yaris was outstanding and leads the Small Car segment, followed by Renault Clio, Ford Fiesta, Opel Corsa and Volkswagen Polo.

Spain: best January for True Fleets since 2008

A promising start of the year for the Spanish True Fleet Market with an increase of 18.0 per cent compared to January 2015. The Top-5 brands (Volkswagen, Renault, Mercedes, BMW and Opel) were all able to boost their registrations even by more than 20 per cent. Mercedes performed very well climbing from 6th position to 3rd place with a growth of 29.9 per cent and reaching the highest market share so far. Especially the new GLC was shining and ranked in 3rd position within the SUV/Offroad segment behind Nissan Qashqai and Range Rover Evoque.

The Top-10 were completed by Audi (+ 4.7 per cent), Peugeot (achieving exactly the same volume as in January ’15!), Ford (+ 36.5 per cent), Nissan (+ 35.3 per cent) and Toyota (+ 7.0 per cent).

UK: True Fleets struggle to grow further

The final quarter of 2015 was already indicating that the apparently endless growth might reach a stop signal. The True Fleet Market was flat in January missing last year’s result by not more than 10 cars! At the same time registrations on Private customers were growing by 8.0 per cent.

But even in a stable market some brands were able to increase their registrations: Mercedes was very strong with + 14.1 per cent and climbing on third position behind Ford and Opel/Vauxhall. Especially the A-Class performed exceedingly well with + 29.7 per cent. Within the Compact Car segment the A-Class was only beaten by the Ford Focus.

Behind Audi, Volkswagen, Nissan and Peugeot, rank number eight was occupied by Citroen. The French brand grew by remarkable 51.7 per cent compared to January 2015. The biggest improvements could be seen for C4 Cactus (+ 147.5 per cent) and C1 (+ 112.3 per cent).
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