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Swiss car market showing signs of the corona virus
Swiss passenger car market in March 2020
In the last month of the first quarter, the Swiss passenger car market took a heavy downturn under the influence of the Covid-19 pandemic. While the private market presented itself in deep red with a minus of 38.4%, commercial registrations even faced a decline of 43.3%. This means that registrations at overall market level in March fell by a total of 40.6% compared to the same period last year.
The current developments had varying degrees of impact on the commercial retail channels: Company registrations in the True Fleet market fell by 30.1% in March. At the end of the first quarter, they were thus 20.6% down on the same quarter of the previous year. Combined self-registrations of dealer/importer fell by 51.8% in March and car rental registrations by as much as 65.8% down on the same month last year.
True Fleet market: Mitsubishi and Porsche defy the general downward trend
Contrary to the negative developments in the True Fleet market, there were also importers within the top 15 brands who developed positively in March: Mitsubishi (+ 66.7%) bucked the trend just as successfully as Porsche (+ 16.8%). Audi (- 1.8%) was almost at the same level in March as in the same month of the previous year and therefore ranked fifth. Porsche in particular confirmed its strong performance in terms of fleet registrations since the beginning of the year, closing the first quarter with by far the strongest growth (+ 96.2%) of all top 15 importers.
In terms of total volume, Volkswagen (- 13.2%), Skoda (- 26.9%) and BMW (- 2.4%) were the top three brands in the True Fleet market at the end of the first quarter. Among the top 15 fleet models in March, the VW Passat (+ 37.0%), the Audi A4 (+ 37.4%) and the BMW 3 Series (+ 27.4%) all recorded good growth. The highest-volume fleet models in the first quarter were the Skoda Octavia (- 25.5%), the VW Passat (+ 62.1%) and the VW Transporter (- 22.4%).
Light commercial vehicles also decline significantly
Registrations of light commercial vehicles up to 3.5 tones were also unable to escape the difficult market conditions and fell by 23.0% compared to last March. This affected both the private market (- 14.1%) and noticeably commercial registrations (- 25.1%). Drilling into the numbers, the True Fleet market fell by 19.3%, registrations of dealer/importer by 51.3% and car rental registrations by 40.4%.
Despite the difficult market environment in March, Ford (+ 5.2%) and Citroen (+ 1.9%) were able to increase their fleet registrations compared to the same month last year. At the end of the first quarter, Volkswagen (+ 21.3%) was in first place in the favor of the Swiss fleet managers. They were followed by Ford (+ 9.6%) and Mercedes (- 12.3%).
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