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New "Reebok Experience" at Karstadt Sports
As sites for the new „Reebok Experience“ the stores of Karstadt Sports in Munich and Essen were chosen: in prominent positions directly at Stachus in the inner-city of Munich and in the shopping centre at Limbecker Platz square in Essen they offer top location and urban customer proximity. The Reebok shop-in-shop areas have been complemented with separate workout areas fitted with sports equipment such as a CrossFitRigg and are being activated live in training sessions.
Both areas were opened within the context of the Karstadt Sports Night with special opening events: consumers received information all about the fitness trend from selected CrossFit partner trainers and were invited to join together in workouts and compete in sporty challenges.
The workouts are taking place several times per week. In addition to the new shop-in-shop areas and posts in the social media channels, a special campaign website for the “Reebok Experience” was launched. Among others, fitness fans can find here all course timetables and a registration tool for the workout areas in Munich and Essen.
Ever since 2013, the D’art Design Gruppe regularly implements shop and retail projects for Reebok as preferred supplier in the DACH countries.
Facts and figures
Project: Reebok, Karstadt Sports 2017/ 2018
Customer: adidas AG, Brand Reebok
Construction: D’art Design Gruppe GmbH
Location: Munich / Essen
Size: 70 m² / 22 m²
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