Successful market start with over 15,000 Freightliner Cascadia Evolution ordered in 2013
- Positive order intake for more than 15,000 trucks since start of production of the technology champion
- 7% fuel savings of the Freightliner Cascadia Evolution
- Daimler Trucks North America grew its market share by over 6% in the first half of 2013
The new product of Daimler Trucks North America (DTNA) receives an outstanding response in the market: Since the start of production of the Freightliner Cascadia Evolution in March 2013, Daimler’s U.S. commercial vehicle subsidiary has posted a positive order balance of more than 15,000 heavy-duty trucks in the NAFTA region. DTNA grew its market share in this weight class (NAFTA Class 8) by 6.3% to 38.1% in the first half of 2013 (compared to 2012: 31.8%).
The customer feedback in North America attests to the value of DTNA’s advanced technologies. Thanks to the new Detroit DD15 engine with the established Daimler BlueTec exhaust technology and aerodynamic features, customers benefit from fuel savings of
up to 7% compared to the EPA 2010-conformant Cascadia truck.
Martin Daum, President and CEO of Daimler Trucks North America, is proud of the unit sales development of the flagship model: “Our goal is to offer the most economical and most innovative products and technologies in the industry as a way of contributing to the success of our customers. The Freightliner Cascadia Evolution is an excellent example.”
The drivetrain aggregates of the Detroit component brand make the Freightliner Cascadia Evolution into the efficiency champion of DTNA. The Detroit brand sells engines, axles and transmissions. DTNA is the only truck manufacturer in the NAFTA region to produce a completely integrated drivetrain from a single source, which ensures optimal synchronization of the drivetrain components for the customers’ benefit.
“Detroit powertrain components are available across the DTNA product family – from our Freightliner and Western Star trucks all the way to our Thomas Built Buses”, said Martin Daum, adding, “The positive orders position and the 75th company anniversary clearly illustrate what the employees of our commercial vehicle subsidiary Detroit Diesel Corporation are capable of achieving. This commitment is recognized not only by me, but also by our satisfied customers.”
The Detroit Diesel Corporation (DDC) is a subsidiary of DTNA with a registered office in Detroit, Michigan. DDC has manufactured more than four million engines in its plant in Redford, Michigan, since 1938. With capital expenditures of more than 750 million US dollars in the last ten years DTNA has transformed the production location into one of the most state-of-the-art plants worldwide.
About Daimler Trucks North America
Daimler Trucks North America LLC (DTNA) with a registered office in Portland, Oregon, is the leading manufacturer of medium-duty and heavy-duty trucks in North America. DTNA produces and markets commercial vehicles of the Freightliner, Western Star and Thomas Built Buses brands. In the first half of 2013, Daimler Trucks sold 56,700 units in the USA, thus maintaining the stable level of sales seen in the previous year (55,900 units). For the full year 2012, Daimler’s truck division posted 135,000 units in the NAFTA region, 113,800 of which came from the USA alone.
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services. The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2012, the Group sold 2.2 million vehicles and employed a workforce of 275,000 people; revenue totaled €114.3 billion and EBIT amounted to €8.6 billion.
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