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Factsheet: Die Marketingkampagne zum neuen EQA von Mercedes-EQ

Konzept und Zielsetzung

(PresseBox) (Stuttgart, )
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Die EQA Kampagne ist der Auftakt einer neuen Dachkampagne zur neuen Positionierung der Submarke Mercedes-EQ.
Mercedes-EQ steht für progressiven Luxus, der mit innovativen Technologien, intelligenten Digitalkonzepten und nachhaltigen, individuellen Mobilitätslösungen begeistert.
Mercedes-EQ bringt den Anspruch einer modernen Kundengeneration an Nachhaltigkeit und Emotionalität mit dem Verlangen nach Innovation in Einklang. Damit unterstreicht die Submarke den Führungsanspruch der Mercedes-Benz AG auf dem Gebiet der Elektrifizierung und Digitalisierung.
Der EQA ist das attraktive Einstiegsmodell in die Welt des progressiven Luxus – ein dynamisches, vollelektrisches Kompakt-SUV für junge, urbane Zielgruppen mit einem aktiven Lifestyle.


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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.