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d-force GmbH Ellen-Gottlieb-Straße 16 79106 Freiburg im Breisgau, Germany http://www.d-force.tv
Contact Ms Nadja Elias +49 89 15890306
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d-force GmbH

Werbespendings für Programmatic Addressable TV in 2020 nahezu verdreifacht

(PresseBox) (Freiburg, )

Über 240 Addressable-TV-Kampagnen von rund 80 Werbetreibenden über die Active Agent DSP programmatisch eingebucht und ausgespielt
Weiterer dynamischer Ausbau des Wachstums von d-force für 2021 erwartet


Die werbetreibenden Unternehmen haben ihre Ausgaben für Programmatic Addressable TV (ATV) im Corona-Jahr 2020 nahezu verdrei­facht. Das ergibt eine aktuelle Auswertung von ADITION technologies für d-force, für die der Adtech-Spezialist mit seiner Active Agent Demand-Side-Plattform (DSP) die Buchungsplattform für den automatisierten und daten­basierten Einkauf von Addressable-TV-Kampagnen auf den Inventaren der Sendergruppen der Seven.One Entertainment Group und der Mediengruppe RTL Deutschland sowie weiterer Partner in Deutschland und Österreich stellt.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.