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cVidya gives CFOs New Insights into Profits
cVidya Insight(TM) analytical tool will enable service providers to maximize profits from LTE
By revealing the actual profitability of new services in real-time, cVidya Insight(TM) goes beyond existing Revenue Assurance, risk and fraud solutions to provide finance departments with actionable insights into the performance of their business. A communications or digital service provider can use this information to implement the relevant processes to prevent revenue leakage, adjust tariff plans, target specific customers with new offers or take other steps to improve margins.
For example, the cVidya Insight dashboards can flag which LTE sub-services are generating low margins and the impact of OTT applications on profitability. The software can also identify which customers are taking unfair advantage of their price plans and should have their bandwidth reduced or be offered alternative price plans. As well as verifying billing and settlement, the dashboards will warn of high exposure levels, due to a lack of Revenue Assurance processes, on the LTE line of business.
cVidya, which has more than 150 customers worldwide, is using its extensive experience to also develop other pre-defined use cases for cVidya Insight, which can combine information from an array of external and internal sources, including existing Revenue Assurance, Risk and Fraud Management solutions from both cVidya and its competitors.
"As our installed solutions already process 55 trillion transactions per year, drawing on various data sources, systems and formats, cVidya has considerable expertise in putting big data to work," said Amit Daniel, EVP Marketing and Business Development of cVidya Networks. "The pre-defined LTE use case we will be demonstrating in Nice is a compelling and concrete example of how cVidya Insight can distill valuable insights from multiple sources of data and give CFOs a much greater understanding of the impact of new services on revenue and profitability."
cVidya will demonstrate pre-defined LTE use cases for cVidya Insight at booth #7 of the TM Forum Nice.
Click here to view cVidya Insight sample screens.
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