Crown Worldwide Group appoints new vice president of marketing
Norah Franchetti is Vice President of Crown's Marketing Department
Franchetti takes on her new responsibilities after 27 years working with Crown, in a wide range of business development and general management positions, in Asia, Europe and the Americas. She will combine her most recent role as vice president of Learning and Development with her functions for group marketing. Franchetti officially took responsibility for the department in late 2010 and is based in California, USA, at Crown Americas' head office.
She commented on her appointment saying: "I'm eager to take on the challenges this new role presents and as social media and the Internet plays a big part in the development of marketing our brand, it is an exciting time for our company and for me in this extended role."
Franchetti's plan for the group includes supporting regional marketing managers and their teams to implement the group marketing strategy, brand awareness and new marketing initiatives both externally and with the Crown staff.
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Crown Worldwide GmbH
Crown Worldwide (crownworldwide.com) operates from over 250 locations in 55 countries, providing governments, corporations, diplomats and private customers with global mobility services, moving services, relocation services, information management, business information storage, art shipping, freight forwarding, logistics services and third-party logistics. Crown Worldwide Group's divisions are Crown Relocations, Crown Fine Arts, Crown Records Management, Crown Logistics and Crown Wine Cellars. Established in 1965, the Crown Worldwide Group is a privately held company with global headquarters in Hong Kong.