Continental to Supply 4.2" Color TFT Cluster to Borgward Continuing over 50 Year Relationship

Shanghai / Regensburg, (PresseBox) - .


Continental’s 4.2” color TFT cluster debuted at the launch event of Borgward China’s first model BX7 during Auto China 2016
Continental started its cooperation with Borgward in 1949 and provided classic instrument cluster for Borgward’s best-selling model Isabella


Borgward, a German OEM and renowned design icon, returned to the automotive market after a hiatus in March 2015. In April 2016, during the Auto China, it launched its first model BX7 in China. International auto parts supplier Continental re-started its cooperation with Borgward and developed a 4.2” TFT cluster for this new innovative model.

“Borgward is a style icon and synonymous for producing design icons. Continental has a long history of cooperating with Borgward. As early as in the 1950s, Borgward’s classic model Isabella was equipped with instrument clusters designed by Continental. We are more than happy to join hands with Borgward in China and provide it with our innovative instrumentation products,” said Helmut Matschi, head of the Interior Division and member of the board of directors at Continental AG. “This innovative 4.2” color TFT cluster we are supplying them with fully demonstrates our excellent local R&D capability and underlines our strategy of ‘In the market, for the market’.”

The product integrates one 4.2 inch color TFT LCD display with high resolution characteristics (QVGA 480*272) and high contrast ratio in super-wide angle of view, this cluster also has capability of image rendering with true color. What’s more, this instrument cluster delivers the information to drivers via ergonomic and colorful pictures and animations, which brings a more pleasant driving experience to drivers. In addition, the instrument cluster is connected with audio/video entertainment module, thus to realize human machine interaction in a more convenient way.

Ulrich Walker, Chief Executive Officer of Borgward Group AG said: “As two German brands with a long history, both Borgward and Continental represent the German pursuit of excellent workmanship and top quality. With its over 100 years’ experience in instrumentation production and design, Continental has always been leading the innovation and development of instrument clusters. We are very happy to continue our good cooperation with Continental by joining hands together in China. And we are also thankful that Continental has tailored this TFT cluster for our BX7 model.”

Continental Automotive GmbH

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2015, the corporation generated sales of €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental currently employs approximately 215,000 people in 55 countries. Continental commenced its business in China in 1994 and has built successful partnership with all major customers in China. So far, Continental has expanded its presence in 26 production locations and 16 R&D centers, representing a workforce of over 24,000 in the country. Continental offers market specific solutions to the Chinese market with all of the corporation's five divisions.

Information management in and beyond the vehicle is at the very heart of the Interior division. The product portfolio for different types of vehicles includes: instrument clusters, multifunctional and head-up displays, control units, access control and tire-information systems, radios, infotainment systems, input devices, control panels, climate control units, software, cockpits as well as services and solutions for telematics and Intelligent Transportation Systems. The Interior division employs more than 40,000 people worldwide and generated preliminary sales of approximately €8.2 billion in 2015.

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