IBC 2012: Conax repositioning to take a larger share of evolving media market

Conax unveiling energized new brand, new strategy, and new solutions for enhancing media and content distribution

(PresseBox) ( Amsterdam, )
Conax, a leading global provider of solutions for protecting multi-device digital content distribution, will roll out fresh new branding at the IBC Expo in Amsterdam. At a press briefing, the content security provider will reveal an energized new profile and new strategy for capturing a larger share of the evolving market within media consumption. Conax will unveil details of its agile and robust new solutions and partnering strategy for guiding media distribution companies making the transition to enhanced multi-media services and harnessing the full potential of new revenue streams. At IBC, Conax will also feature demonstrations of its Conax Xtend Multiscreen(TM) solution and highlight exclusive customer deployments.

In March, the security provider announced plans to deliver pre-integrated solutions with best-of-breed partners to assist operators in the transition from basic to advanced services - with considerably reduced risk, cost and time-to-market for delivering new services, such as enriched user experience, Video-on-Demand, multi-screen, NPVR and OTT content delivery. The Xtend Multiscreen(TM) solution was launched at Anga Cable, NexTV Latam and CommunicAsia, with excellent feedback from customers and partners - across the board.

*Conax OTT press briefing & reception: Sept. 7th at IBC

Start your IBC with a preview of Conax' new brand. Conax CEO, Morten Solbakken, will unveil details of Conax' revitalized vision and mission. Tom Jahr, EVP Products & Partners, will reveal details of Conax' new partnering strategy for enabling pay-TV operators to make the transition into a future-proof over-the-top digital landscape.
(September 7th: 4 pm, Conax stand #1D69)

"Conax has delivered rock solid content protection for pay-TV for more than 20 years - a true industry pioneer, confirms Morten Solbakken, CEO, Conax. With the TV business in the midst of a revolution, Conax has been quietly gearing up to take a stronger role in the value chain and is well-positioned at the heart of a dynamic new media landscape. Pay-tv operators are in pole position to capture the full potential of consumer demands for new services and methods of consumption. Aligning with the evolving market, Conax will enable content distributors to roll out enhanced services and capitalize on the full potential of the new digital media landscape."

"We are now ready to take our "new" company to the market through a strengthened product portfolio and partnering strategy and will celebrate the launch with an energized new profile, confirms Mr. Solbakken."

Featuring Conax Xtend Multiscreen(TM)

The Conax Xtend Multiscreen(TM) pre-integrated solution developed together with Cubiware and MPS Broadband reduces technical complexity for operators and exposure to the risks of untested product combinations making the introduction of new and advanced services manageable and profitable. In short, it's total offering enable pay-TV operators to boost their consumer' offering with rich OTT multiscreen services and is a benchmark solution in terms of price/performance compared to alternatives on the market.
(Demonstrations will be featured throughout IBC)
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