Growth in ComQi's Shopper Engagement Partner Program from Q1 Signals Strong 2014
Marketplace momentum from emerging partnerships focused on vertical markets and enterprise opportunities highlight a strong Q1 and continuing 2014 outlook for shopper engagement technology firm ComQi.
The New York-based software and services firm is actively collaborating on quick service restaurant menus and messaging with Everbrite, one of the largest and most well-established retail sign companies in North America, and on retail and other out-of-home digital projects with Toshiba.
Another partnership with Spectrio builds ComQi's shopper engagement technology and services into the solutions package of one of America's top all-inclusive audio/video marketing companies.
"These are strong, very active partnerships that we've collectively invested a lot of time and resources to spin up, and we're now starting to see the results in orders and field deployments," says Stuart Armstrong, President and Chief Revenue Office for ComQi. "We expect to see business from these partnerships continue to accelerate in rest of 2014 and 2015."
The partnership with Milwaukee-based Everbrite leverages that firm's more than 80 years of experience building signs and visual identification plans for retailers. The ComQi EnGage digital signage platform, and supporting services, is now embedded into a full-turnkey offer provided to Everbrite customers in Quick Service Restaurant and other retail sectors.
Toshiba America Business Solutions started in 2013 deploying digital signage projects that use ComQi EnGage as a central component as part of its newly launched ellumina Digital Signage Managed Business Services turnkey solution. Toshiba re-branded ComQi's software as "Experience Manager", a platform supporting services that directly addresses the needs of customers within a variety of vertical markets.
One of Toshiba's signature projects is a network of more than 800 screens - scheduled, managed and supported using EnGage software and media playback devices - at Qualcomm Stadium in San Diego, home field of the San Diego Chargers NFL team.
"We started rolling out a store of the future project in 2013 and Q1 of 2014 with a major automotive brand at its U.S. dealer stores, underpinned by ComQi's EnGage digital signage and video on demand capabilities," said Aaron Kleinhandler, CEO of Spectrio. "Combining the multiple screen sizes with mobile and tablets, and our music and messaging services, creates a full audio-video experience designed to help staff and inform customers."
These partnerships are on top of a set of already strong collaborative efforts forged earlier between ComQi and partners. PlayNetwork uses EnGage system in verticals such as fashion retailing. Aceso and VGSi are active in health care, and EWI is lighting up screens in auto dealerships.
This broad spectrum of partners takes advantage of ComQi's diverse and unique shopper engagement technology suite, which includes:
- EnGage Content Management System: A comprehensive web-based platform to define, manage and measure highly-targeted digital customer touchpoints;
- Passport: A cloud-based platform that power communication and interaction between digital displays and shoppers' mobile devices;
- EnGage On-Site Manager: Easy-to-use web tools that let store-level staff manage on-screen messaging;
- EnGage Video on Demand: Smartphone and tablet controls that let retailers store, train, demonstrate and assess video content on media players on demand. Approved staff can connect to screens, and then browse and play from the content library.
ComQi is a global leader providing a cloud-based Shopper Engagement Technology that influences consumers at the point of decision, in-store, using all digital touch-points: digital signage, mobile, video, touch, web, and social networks. ComQi's mission is to deliver an end-to-end solution that is tailored to engage consumers by optimizing communications and marketing strategies that provide the best ROI. Passport, ComQi's mobile solution, is a targeted communication channel between the retailers and the shoppers, through the stores' displays and the shoppers' smartphones and tablets.
Through the Passport interactions, retailers enhance their marketing campaign for shoppers to experience a unique and personal connection with their brand. Visitors are stimulated by an entertaining digital dialogue, reinforcing the brand identity and the consumer brand relationship. Simultaneously, retailers gain valuable detailed data analytics and business intelligence on the shoppers.