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Bob Mobile AG becomes Cliq Digital AG - Announcement of forecast 2012
- Expected revenue for current fiscal year adapted to EUR 64 to 74 million
- Adjusted EBITDA of EUR 10.5 to 12.5 million expected
- Name change: Bob Mobile AG will become Cliq Digital AG
Bob Mobile AG, a leading provider of games and mobile entertainment, today announces its updated forecast for the fiscal year 2012. Accordingly, the Management Board expects revenues of EUR 64 to 74 million (previously EUR 95 million). At the same time, an adjusted EBITDA of EUR 10.5 to 12.5 million is expected (previously EUR 18 million). Herein one-time charges for the acquisition and integration of Cliq BV of approximately EUR 1.1 million are not included. The reduced forecast is mainly due to the development of various sales markets, which is significantly worse than expected. Especially in Southern Europe revenues are reduced and margins are under pressure, e.g. in Spain and Italy. Moreover, the delay in the introduction of the new Freemium technology platform results in lower sales and earnings than expected. The forecast range reflects the uncertain economic environment.
The Company continues to focus on the Freemium business model, also to be well positioned in the future. Externally this development is displayed by the change in name from Bob Mobile AG to Cliq Digital AG, which was concluded at the Annual General Meeting on August 24, 2012. "We are convinced that the name Cliq Digital fits both our current and future products. While Bob Mobile was closely connected with second-generation mobile handsets, the new Cliq Digital AG provides its products now cross-platform - online as well as on smartphones and tablets", commented Remco Westermann (CEO). In addition, the new corporate website was launched: www.cliqdigital.com
Cliq Digital is convinced to be well positioned both in the Premium segment and in the Freemium area. In the second half of 2012 (July to December 2012), many new products are launched - in particular under the brand name thumbr. Further details concerning the expected business development will be announced as part of the interim report in the end of September 2012.
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